我們將 “IamSo”定義為一種生活態度，主張自我個性的展現。字面上可以理解為 “ 我就是這樣！”那么對于“這樣”每個人都有自己的理解和詮釋。因此我們希望通過不同風格的服飾，以混搭作為一種方式，重新搭配，使每個人可以穿出自我風格。IamSo 品牌將既保守又前衛的英倫風格，與神秘的東方文化相結合，使服裝保持一種簡約、個性、唯美、創新的品牌形象。
We defined "IamSo" as an attitude of life, to advocate the emerging of personality. Literally it can be explained as “I am so!"，for this phases "so" everyone has their own understanding **interpretation. Therefore, we hope to re-mix variant styles of clothing through mix **match, enables people to show their personal styles. Br**IamSo makes the best use of both conservative **avant-garde of Engl**style, combining with the mysterious oriental culture to create a br**image of simple, personal, aesthetic **innovative.

IamSo,一個誕生于英國倫敦的傳奇，推崇High Fashion的華麗和高雅，卻又不失街頭時尚的年輕，活力，自由，創意和個性化。靈活變通的舒適功能配上刁鉆考究的用色剪裁，保留華麗的同時，淡化隆重與刻意，希望可以得到每個追求浪漫自由的新時代女性的青睞。
IamSo, a legend that was born in London, praises High Fashion’s gorgeous **elegant, without losing street fashion of young, dynamic, free, creativity **personalization. Flexible **comfortable features coupling with the exquisite **tricky use of color retains gorgeous, meanwhile diluted solemnity **deliberation. We hope that our style can be favored by each new era women who pursues romantic freedom.